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Joe Freshgoods Unveils New ‘Beneath The Surface – Spring 1’ Campaign Imagery ft. New Balance x JFG 610 & Rainier boot

By April 19, 2023Fashion News

Available This Week.

The latest long-awaited footwear drop from Joe Freshgoods looks to finally be upon us as the enigmatic designer unveiled a fresh look at the Joe Freshgoods x New Balance 610 sneaker and Rainier boot in a new batch of sleek campaign imagery.

Having teased the pairs several months ago, it looks as though Joe Freshgoods’ return to the spotlight is here as the Chicago-born creative took to Instagram to share new campaign imagery shot by Nolis Anderson, titling the effort ‘Beneath The Surface’. Expanding upon the announcement, the ‘Spring 1′ release – which suggests further drops could be on the way – sees a selection of apparel on offer alongside the two footwear releases, with a range of green, brown, orange and cream shades dominating the line-up. Some standout pieces on offer include a patterned orange bomber jacket adorned with striking silver hardware, a green and orange gradient graphic fleece, a pair of burnt orange zipped lounge trousers, as well as a “Joe Freshgoods Chicago” branded letterman jacket. Additionally, Joe Freshgoods’ latest entries with New Balance are also spread throughout the campaign imagery, with the first of the two chunky 610 sneakers boasting a bold mixed green and orange mesh and nubuck upper, whilst the second version opts for a lighter shade of beige to replace the stark green shades. Lastly, the Rainier boot simplifies things with all-green suede overlays and a simple dark brown camouflage base, making this the perfect pair for the average ‘Gorpcore’ explorer.

The Joe Freshgoods x New Balance 610 and Rainier Boot collection will be available via raffle on April 20th, whilst the apparel will be available to buy on April 22nd via the Joe Freshgoods website.

Check out campaign imagery below.

PHOTO CREDIT: Nolis Anderson

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