Lacoste made the opening of its new London flagship store an evening to remember as the label took over the capital on Thursday. Kicking off proceedings at 182 Regent Street before continuing the party over at Phonica Records, the event took guests on an immersive journey to an underground playground engulfed with projections and lasers.
Featuring a surprise performance from Bugzy Malone, the event was attended by friends and family of the brand, including Wilfried Zaha, Jordon Wifi, CKTRL, and Hana Martin.
Embodying Lacoste’s unique brand spirit, the new flagship store is now open to the public.
Check out some shots from the night below.
PHOTO CREDIT: LACOSTE