Character Studies: Modern Heroes.
Lanvin gets up close and personal to its modern heroes for the second chapter of its ‘Character Studies’ campaign as the French label turns to a cast of male luminaries following its all-female launch.
Embodying the coined concept ‘le chic ultime’ (translating to ‘the ultimate chic’), the intimate campaign sets out to capture the innate qualities of the newly imagined Lanvin protagonist and the house’s core values through a series of sensual portraits and films.
Photographed by Steven Meisel with creative direction from M/M Paris, the campaign will be executed across print, digital, social media, and out-of-home channels.
Check out the ‘Character Studies’ campaign shots below.
PHOTO CREDIT: LANVIN
