Island Life.
Looking to capture the spirited aura of Ibiza, LOEWE’s latest ‘Paula’s Ibiza’ campaign looks to music for inspiration and as the catalyst for turning creative energies into “an all-encompassing, laid-back lifestyle.”
The latest effort from LOEWE pays tribute to the original Paula’s Ibiza boutique, which once upon a time acted as a hub for a range of creatives, hippies and musicians to meet, confer, and create, with the laid-back island life also being a point of inspiration for the collection. This ethos of dwelling on the beach and enjoying the sun permeates the entire collection, with LOEWE’s distinct affection for craftsmanship seen in their use of weaving, braiding and texture throughout this new effort. The latest array of pieces features both male and female pieces, with a selection of vibrant crochet polo shirts, alocasia leaf tops, skirts, and dresses featuring leaf patch designs being up for grabs, whilst bikinis, bags, sunglasses, swimwear, heels, sliders and more fill out the remainder of the bold and brash selection. The visual portfolio that displays LOEWE’s latest garments is shot by Gray Sorrenti and looks to capture the creative community that gathers around the brand, with some representative standout pieces including a set of purple Bubble slides that boast Extralight® foam rubber with the iconic LOEWE logo popping on oversized tonal hardware, a woven LOEWE Font Tote bag, in addition to a knitted rich green LOEWE polo shirt adorned with a playful alocasia leaf graphic.
The LOEWE ‘Paula’s Ibiza’ collection is available now in LOEWE stores.
Check out campaign imagery featuring Alewya, Bad Gyal, Mason Hyce Barnes, Guitarricadelafuente, Emily Ratajkowski, Devin Halbal and Karol G below.
PHOTO CREDIT: LOEWE/Gray Sorrenti
