Awake NY Links Up with Tommy Hilfiger & Mercedes-AMG for Motorsports-Inspired Capsule ft. Lewis Hamilton

By May 5, 2023Fashion News

Available Now.

Having long been known for their straight to the point collaborations, Awake NY have made it abundantly clear that they’re here to stay as they debut star-studded campaign imagery of their latest joint effort, which sees Tommy Hilfiger and Mercedes-AMG brought on board for a new capsule collection.

After recently debuted collaborations with the likes of Carhartt WIP and Vans, the New York born outfit have taken things up a notch as they race away from their peers with a jointly formed effort with iconic fellow NYC brand Tommy Hilfiger and global luxury car maker Mercedes-AMG. Featuring none other than Lewis Hamilton in the campaign imagery, this capsule looks to bridge the gap between sports and preppy styles whilst inputting a heavy dose of sportswear, with an array of co-branded t-shirts, crewnecks, polo shirts, and baseball tops being up for grabs. Boasting a striking blue, green, red and white colour palette, some of the standout pieces from the collection include a vibrant electric green, white and black “44” crewneck sweater adorned with three-way Awake NY x Tommy Hilfiger x Mercedes-AMG branding, a similarly shaded oversized t-shirt, as well as white pinstripe baseball top utilising stitched “Tommy” and “63” lettering.

The Awake NY x Tommy Hilfiger x Mercedes-AMG capsule collection is available to shop now via the brand websites.

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