Having long been known for their straight to the point collaborations, Awake NY have made it abundantly clear that they’re here to stay as they debut star-studded campaign imagery of their latest joint effort, which sees Tommy Hilfiger and Mercedes-AMG brought on board for a new capsule collection.
After recently debuted collaborations with the likes of Carhartt WIP and Vans, the New York born outfit have taken things up a notch as they race away from their peers with a jointly formed effort with iconic fellow NYC brand Tommy Hilfiger and global luxury car maker Mercedes-AMG. Featuring none other than Lewis Hamilton in the campaign imagery, this capsule looks to bridge the gap between sports and preppy styles whilst inputting a heavy dose of sportswear, with an array of co-branded t-shirts, crewnecks, polo shirts, and baseball tops being up for grabs. Boasting a striking blue, green, red and white colour palette, some of the standout pieces from the collection include a vibrant electric green, white and black “44” crewneck sweater adorned with three-way Awake NY x Tommy Hilfiger x Mercedes-AMG branding, a similarly shaded oversized t-shirt, as well as white pinstripe baseball top utilising stitched “Tommy” and “63” lettering.
The Awake NY x Tommy Hilfiger x Mercedes-AMG capsule collection is available to shop now via the brand websites.