Debuting This June.
Boston’s Bodega and iconic sportswear brand New Balance have made their presence known this SS23′ season as they reunite for a collaborative drop of NB’s 610 sneaker, titling the project “The Trail Less Taken”.
After the duo’s previous successes with the 9060, 574, and 990V3 releases, Bodega x New Balance has arrived just in time for the upcoming summer, putting in a shout for one of the sneakers of the year as they display their new 610 sneaker in all of its glory. Adding a sentimental touch, “The Trail Less Taken” campaign pays tribute to famous NYC pigeon handler “Live Action”, who is a Brooklyn native that has meticulously cared for birds since his childhood. Looking to enliven the 610 silhouette once again, having recently rolled out a collaboration with Joe Freshgoods, New Balance’s latest effort with Bodega sees the robust silhouette receive a predominantly black makeover and takes direct inspiration from a pigeon’s typical colour palette, with hits of teal, purple and silver extending this narrative, whilst dashes of orange and yellow give this silhouette another layer of life. Signature midfoot New Balance “N” branding debuts in silver here and fuzzy suede makes its way onto the grey tongue, with overlapping extended lacing, grippy sole units, and rear heel pull tabs rounding out the pair.
The Bodega x New Balance 610 “The Trail Less Taken” will be available on June 9th via the Bodega and New Balance websites.
Check out campaign imagery below.
PHOTO CREDIT: Bodega