“HYSTERIC P.A.M.”
Australia-born outfit P.A.M. have joined forces for a left-of-centre collaboration with cult Japanese label HYSTERIC GLAMOUR, stepping forward with a range of standout campaign imagery.
This unisex capsules follows on from HYSTERIC GLAMOUR’s recent escapades, with the Nobuhiko Kitamura led brand having also released a collaborative effort with iconic workwear brand Dickies. For this effort, a simple bridging of the brands occurs as both entities meet in the creative middle, with pieces including Y2K styled long and short-sleeve t-shirts and tank tops, all of which are adorned with HYSTERIC GLAMOUR’s signature “Sexy Girls” graphics in the style of P.A.M. aesthetics, whilst additional graphic ringer t-shirts are also on offer. Shot by photographer Joshua Gordon, the range also highlights a range of essentials such as socks, trucker hats, and hot pants, with the duo also having inserted two stuffed Weird Frog and Marpi toys into the playful line-up.
The P.A.M. x HYSTERIC GLAMOUR “HYSTERIC P.A.M.” collection will be available to shop on May 20th via the brand websites.
Check out imagery below.
PHOTO CREDIT: Joshua Gordon
