Rhuigi & PUMA Reunite for 70s Inspired Drop

By May 25, 2023Fashion News

The Fourth Instalment.

Offering up a range of nostalgic pieces, Rhuigi and PUMA have kept up the pace for 2023 as they unveil a fourth collaborative drop that channels strictly 70s vibes.

Looking to New York City’s affinity with basketball, Rhuigi and PUMA’s ” New York Worldwide” collection features a selection of footwear and apparel, with the campaign being fronted by members of both basketball’s past and present, seeing NBA star RJ Barrett and icon Walt “Clyde” Frazier take the stage. Designed by West-Coast-based designer Rhuigi Villaseñor, this collection takes creative inspiration from the cultural hub of New York City whilst also taking from the classic style codes of Americana, with the latter style having long been seen in Villaseñor’s earlier designs. With this newest drop, a curated range of court-inspired footwear and apparel is on offer, with some standouts including the Clyde Mid sneaker, which comes dressed in a classic white and purple colour scheme, a white ringer-style “New York 10” graphic t-shirt, as well as a matching pair of basketball shorts.

The latest PUMA x Rhuigi drop will be available from May 27th via the PUMA website

Check out campaign imagery below.


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