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Paco Rabanne Becomes rabanne

A Pivotal Moment.

Paco Rabanne is no more as the iconic fashion and fragrance house enters its era of refinement with a simplified new name, visual identity, and logo. To now be known as only ‘rabanne’ on the eve of its 60th anniversary, the trailblazing label is looking towards a future of uniting fashion and beauty with the launch of its first-ever makeup collection dropping this summer. Gradually rolling out its new designs over the next year, the minimal aesthetics pay tribute to Monsieur Rabanne’s avant-garde legacy as the archives are explored to marry heritage with modernism.

The house’s first collection under its new moniker will be revealed at its Spring/Summer 2024 show next September.

Check out the new look below.

PHOTO CREDIT: RABANNE

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