Dior is Dropping its Denim Tears Collaboration at a Series of Global Pop-Ups

After its premiere at Cairo’s brand-new Egyptian Museum during the house’s Pre-Fall 2023 collection show, Dior’s much-talked-about collaboration with Tremaine Emory’s, Denim Tears is set to be released over the next month through a series of pop-ups around the globe. Dubbed as ‘an immersive, multisensory experience’, the pop-ups will feature giant inflatable installations, musical sessions, and video projections designed by the studio of Japanese floral artist, Azuma Makoto. 

Inspired by revolutionary black artists and creatives with a focus on denim, the aptly titled Dior Tears sits between the elegant and the singular, the classic and the casual.  

Starting proceedings in London (Europe’s only pop-up) from 8th-13th July at Soho’s Phonica Records, the Dior Tears pop-up will then take things international as it arrives in Tokyo, followed by Seoul, and finally Shanghai.  

Check out the London pop-up below.  

PHOTO CREDIT: ALEX UPTON