Dior Opens the Doors to its New Sloane Street Boutique

Double the Size, Double the Dior.

Immerse yourself in the luxurious world of Dior as the French fashion house welcomes customers into its new Sloane Street store in London. Doubling its Knightsbridge footprint, the three-floor space will be home to all of Dior’s collections, including menswear, for the first time. Inspired by the label’s lavish Parisian flagship, the boutique adopts a minimalist aesthetic. Its elegant palette of white, cream, and tan is offset by thematic accents of colour while an interpretation of its signature Cannage motif runs throughout. A spiral staircase, stone façade, furniture sourced from design luminaries, and vibrant artworks by British artists masterfully fuse all its influences.  

The Dior boutique at 196-198 Sloane Street opens on July 5th. 

Check it out below.  


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