A True Icon.
It’s only fitting that such an undisputed symbol of youth culture is ushered into its new era by the next generation of talent as Nike celebrates the launch of the Air Max Pulse with its new ‘The Pulse of London’ campaign. Enlisting ten of London’s most exciting emerging creatives and innovators, the sportswear label has curated a digital series that offers a window into the ‘sole’ of all corners of the capital.
Assigning each innovator to create a visual representation of the Air Max Pulse and its synonymous relationship with their local areas, the series takes us on a journey all across the city through photographer, Lucero’s documentary-style shots.
The Pulse of London comprises of Louis Holgrove, TJ Sawyerr, Maddie Sellers, Harley Jennifer, Krystal, Lil C, Klaudia Fior, Nasreen, Jojo Vandalkidd, and D’Nieccio Mitchell.
Nike’s Air Max Pulse is now available in Summit White, Cobblestone, and Black & White via nike.com
Check out the inspiring campaign below.
PHOTO CREDIT: LUCERO