A Total Serve.
In keeping with the current goings-on in the sporting world (Wimbledon for those who don’t know), PUMA and NOAH have released the first iteration of their multi-seasonal collaboration that takes cues from classic court style. Marking the long-awaited comeback of the PUMA Star for the first time since its release in the 1970s, the collection leans towards NOAH’s East Coast and sport-prep aesthetics.
Joined by an assortment of summer-ready apparel including velour vests, rugby-style sweats, essential tees, and painter caps, the capsule is unified by its Super PUMA graphics that can be seen throughout.
“We would like people to smile and remember that clothing and footwear choices should be fun,” said Brandon Babenzien, NOAH co-founder
Encapsulated by its raucous tennis-themed campaign shot by Francesco Nazardo with direction from Brian Billow, the first drop of the PUMA x NOAH collection is now available online.
Check it out below.
PHOTO CREDIT: FRANCESCO NAZARDO
