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Serge DeNimes Separates the Saints from the Sinners with Autumn/Winter 2023 Collection

Which Side Are You On?

Serge Denimes finds the beauty hidden within the tension of two opposing forces for its Autumn/Winter 2023 collection as the London-based jewellery label explores the age-old concept of ‘Saints & Sinners’. Capturing the essence of both vice and virtue, the brand’s latest seasonal offering places luck at the centre of its creations with talismans of fortune like dice and horseshoes incorporated throughout.  

“I truly believe that everyone will be able to resonate to some extent with this concept of chance and choice, and will be drawn to certain pieces that will attract or unlock certain emotions. We always aim to create jewellery that empowers you, and I feel this collection does exactly that,” said Oliver Proudlock, Creative Director at Serge DeNimes.  

Comprised of 34 pieces across four categories of jewellery, there’s clear references to modern mythology and romance whilst Serge DeNimes’ signature rock and roll aesthetic brings an edge to its most delicate designs.  

The Saints & Sinners collection is now available online and in select retailers. Key pieces include the Silver Loyalty Ring, Silver Tigers Eye Necklace, and Silver Horseshoe Ring.  

Check out its explosive campaign below. 

PHOTO CREDIT: SERGE DENIMES & ADAM FUSSELL. MALE MODEL: BILLY HUXLEY. FEMALE MODEL: XANNIE CATER. 

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