An Iconic Cast (Pardon the Pun).
If you were brainstorming the perfect pairing to front your ‘Icon’ campaign then there are not many duos who could push Brooklyn music legends, Black Star (Yasiin Bey and Tali Kweli) off the top spot. An ode to the expressive beats that soundtracked Founder and Creative Director Mike Amiri’s most formative years in LA, AMIRI’s latest campaign for Autumn/Winter 2023 leans heavily on the season’s concept of music production and its multi-layered process.
Effortlessly fusing fluid tailoring and retro Americana aesthetics with the sophisticated downtown sensibility that Black Star embodies, the dapper imagery is an authentic representation of both the brand and casts revolutionary artistry. Layering a dropped-shoulder car coat and brushed wool overcoat over classic menswear staples with signature headwear styles to finish, the Icon campaign includes an accompanying video featuring Black Star’s ‘Yonders’ and ‘The Main Thing is to Keep The Main Thing The Main Thing’.
Check out the sauve Icon campaign shots below.
PHOTO CREDIT: KARIM SADLI