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Converse & TJ Sawyerr Come Together for New ‘Let The Black Star Shine’ Campaign

By September 1, 2023Fashion News, Sneakers

Shot in Accra, Ghana.

Converse and established creative TJ Sawyerr have come together for a new celebratory campaign, titled ‘Let The Black Star Shine’.

Coming together as a duo alongside renowned retailer END, Converse and TJ Sawyerr have joined forces for a continuation of the former’s ‘Black & White Series’, with the latter putting forward a striking new campaign featuring some classic Converse Chuck 70 Hi sneakers. Titled ‘Let The Black Star Shine’, the newest effort from Accra-born Sawyerr sees the creative polymath document Afro-centric culture and fashion in his home country of Ghana, putting Black beauty on display alongside a host of signature Converse Chuck 70 Hi colours, including several black and white and triple white and black iterations. Hosting a gallery exhibition at their London flagship store, END. are seeking to “[…] challenge stereotypes and misinformation surrounding African culture”, with the exhibition focusing on themes of “community, family and joy.”

Check out TJ Sawyerr’s ‘Let The Black Star Shine’ campaign here.

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