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Heron Preston Unveiled as New Creative Menswear Advisor for H&M

By September 6, 2023Fashion News

H&M x HP.

Iconic luxury streetwear designer Heron Preston has been unveiled as the new Creative Menswear Advisor for high-street giants H&M.

Having consistently dipped their toes into the luxury water in recent years, collaborating with the likes of Moschino, Maison Margiela, and Mugler, H&M look set to delve deeper into the scene and recruit one of fashion’s forward-thinkers for themselves, tapping Heron Preston to become their new Creative Menswear Advisor. BOF reports that the duo are set to come together for a “long-term partnership” that will combine Preston’s own original capsule collections with his advise for H&M’s wider menswear line. Preston’s responsibilities will include being in charge of design advisory, seeing him consult on the brand’s mainline menswear, composing one-of-one collections designed by Preston, talent curation that will allow Preston to join forces with other creatives in his network, as well as fashion innovation.

Let us know your thoughts on this appointment below.

PHOTO CREDIT: Robin Marchant/Getty Images

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