A Long Time in the Making.
World-renowned pop star Billie Eilish has always had a soft spot for Gucci, with the luxury Italian fashion house now taking action alongside the music sensation to debut a collaborative take on the outfit’s iconic Horsebit 1955 bag.
For some of her most bold looks, Billie Eilish has often been seen in wildly-oversized Gucci ensembles that stretch from head to toe, often including the heritage brand’s signature “GG” monogram patterning. Utilising that same design for this latest entry, Sabato De Sarno’s Gucci and Billie Eilish have combined to bring back the Gucci of old for this environmentally-aware Horsebit 1955 bag, which arrives in two black leather and brown monogram colourways. The luxurious mainstay is composed out of animal-free Demetra fabrics for the very first time, potentially marking a line in the sand for Gucci’s future forward-thinking endeavours. The limited campaign imagery sees the young star literally reflecting upon herself in front of a mirror as well as existing in the wide open outdoors, eliciting both a sense of freedom and an air of self-reflection at the same time.
Check out the campaign imagery below.
PHOTO CREDIT: Gucci/Tyrell Hampton
