HIDDEN.NY x Billionaire Boys Club Makes its Mark for Fall 2023

By October 19, 2023Fashion News

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Coming through with what feels like something as natural as the changing of the seasons, multifaceted platform and clothing outfit HIDDEN.NY have joined forces with Pharrell and Nigo founded Billionaire Boys Club (BBC) for a debut capsule collection.

Celebrating the 20th anniversary of BBC ICECREAM, the first collaborative effort between HIDDEN.NY and BBC looks to the past as both brands meet in the middle – and in the BBC archives – for their limited-edition capsule collection. Taking things in a Supreme-style direction, a picture of Pharrell Williams stood in front of a yellow Lamborghini from the early 2000s is placed front and centre on white t-shirts, with co-branded HIDDEN.NY x BBC accents taking their place on the back. Getting further into the collection, a selection of hoodies, rhinestone jeans, and baseball caps are also stacked on the shelves, all of which utilise several essential doses of HIDDEN.NY logos and BBC iconography. Most essentially, the collection boasts a pair of semi-stacked dark-wash indigo jeans adorned with a green rhinestone BBC fox logo as well as matching rear pocket detailing and a HIDDENY.NY “h” on the leg.

The HIDDEN.NY x Billionaire Boys Club collection will be available to shop tomorrow, October 20th, via the HIDDEN.NY website.

Check out imagery below.


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