LOEWE creative director Jonathan Anderson has become a household name in fashion in recent years as his fun-loving designs coincide with his sharp eye for what’s next, with this latest creative venture seeing the British designer combine with running brand On.
After their previous joint efforts on the striking Clouddventure sneaker, which arrived in an eclectic array of colourways, LOEWE x On continues into AW23′ as the duo level things up with the official introduction of their collaborative Cloudtilt sneaker capsule. Taking to his Instagram to show off an extensive dose of campaign imagery, the latest entry into the LOEWE x On line combines the simplistic design codes of the former and the action-ready compositions of the latter, with a selection of ‘Lime Green’, ‘All Black’, ‘Forever Blue’, ‘All White’, ‘Khaki’, and ‘Purple Rose’ colourways being up for grabs. The pair comes adorned with subtle LOEWE branding on the midfoot and tongue as similarly-designed On emblems also make the cut, with additional features including a 229g weight, superior FEA-engineered cushioning, a comfort-centric material composition, as well as tactical rope lacing and a rear heel pull tab.
The LOEWE x On Cloudtilt sneaker capsule is set for release on October 12th.