Josh Denzel Drops NBA Collection for Primark

By October 3, 2023Fashion News


Josh Denzel, UK-based TV presenter known for his work with major sporting networks (BT Sport, Red Bull Racing, Sky Sports, BBC’s MOTDx and more) has teamed up with Primark to design an exclusive NBA collection.

Josh, as Primark’s sportswear ambassador, has created a 29-piece autumn/winter 23 drop, which will hit the stores early October.  Talking about the opportunity to design the collection, Josh said “Watching the concepts and ideas evolve from mere conversations into the range we see today has been nothing short of remarkable. The entire process has been exciting, starting from those design meetings months ago with the talented Primark team. We discussed shapes, silhouettes, and colour palettes, constantly refining the range to ensure that each sports team was represented in a way that felt just right. It’s been a true labour of love, and I’m thrilled to see it all come to life.”


What’s in the collection?

Oversized fits and heavy fabrics in the shape of hoodies, tracksuits and outerwear.  And let’s not forget the t-shirts too! Prints include graphics from popular NBA teams Chicago Bulls, LA Lakers, Toronto Raptors and Milwaukee Bucks.

When asked what his favourite item was, Josh replied “I completely understand the dilemma of choosing a favourite item from a collection that you’re passionate about. It’s like trying to pick a favourite child! But if I had to choose, the all-black Chicago Bulls bomber jacket definitely stands out for me. The monochrome colour scheme, the iconic team badging, and the intricate texture details all come together to create an exceptional piece of clothing. It’s a true standout in the collection and showcases a unique blend of style and sports heritage.”

PAUSE Picks: The Ecru LA Lakers varsity jacket; a real stand out piece to style this autumn.

You can now cop your favourite pieces from just £12 at your local Primark store and for more information on the collection (including outfit inspo and stock details) click here.

Oh, and while you’re at it, tag in your ‘fit pics with the hashtags #PrimarkManXJoshDenzel & #NBA.

Check out the collection’s campaign shots below.

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