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New Balance & Jaden Smith’s MSFTSrep Finally Unveil New ‘0.01’ Sneaker Collaboration

By October 11, 2023Fashion News, Sneakers

At Long Last.

New Balance’s long-running relationship with the one-and-only Jaden Smith continues as the duo come together for their new MSFTSrep sneaker collaboration, titled the ‘0.01’.

The simplistic pair were first debuted at Coachella 2023 earlier this April, making a considerable splash with sneaker heads worldwide. The previous releases between New Balance and Jaden Smith consisted of the ever-divisive Vision Racer silhouette, which arrived in a host of standout colourways, with this newest entry being the first deviation from that original chunky silhouette. This low-top sneaker features a neutral black and white colour scheme and draws inspiration from classic New Balance court styles, with additional features including a full leather composition and a matching mesh tongue, a signature “NB” logo printed along the midfoot, as well as a a split midsole – as seen on Jaden’s previous model. 

The New Balance x MSFTSrep 0.01 will be available to shop via the New Balance website on October 12th.

Check out campaign imagery below.

PHOTO CREDIT: New Balance

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