JD Sports Unveil Christmas Advert ‘Forever Forward’ Featuring Central Cee, Kano and More..

By November 10, 2023Culture, Fashion News

Tis' the season.

It’s that time of year again, meaning Christmas adverts are rife and the mince-pies are flying off the shelves. For this season, JD Sports have unveiled their latest campaign entitled: ‘Forever Forward’. This years showcase celebrates the iconic JD Duffle Bag by putting it at the center of the Christmas 2023 campaign that commemorates 25 years of it being ever-present in British Youth Culture.

This year’s advert speaks powerfully about British youth culture – its people and the bag that carries it forward. Authentic, relatable, real-life scenarios of JD consumers – whether it’s a first kiss or kickabouts on the street with friends – illustrate the moments when the JD duffle has been ever-present accompanying athletes, artists, creators, and adventurers on their remarkable journeys, reminding them that the possibilities are limitless.

The exclusive campaign features well-known personalities from sports, entertainment, and music, including Kano, Central Cee, Cat Burns, Ants Live, Ella Toone, Nia Archives, Davido, and many others. This advertisement serves as a tribute to this generation’s momentum, encouraging the youth to embrace their potential.

Watch the JD Christmas 2023 Advert below and shop the exclusive product drops online at and in stores across the UK.

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