PUMA x Palermo.
The latest Palermo OG from PUMA are being worn by none other than Dua Lipa in a continuation of the brand’s first ever collaboration with Palermo.
Throughout the campaign, we see a series of photos from an exclusive dinner in a historic Italian villa with Palermo as the main guest. Mixing playful and candid visuals, the images showcase the Palermo as a white tablecloth aperitivo, arriving in a range of new and vibrant colourways. As photographed by Francesco Nazardo, Dua Lipa wears the timeless low-top featuring a signature tag on the upper, a T-toe construction, and a gum sole, setting the mark for a timeless style!
The Palermo was originally part of a series of PUMA sneakers that toasted to some of Europe’s most famous capitals, including London, Oslo and many more – the campaign additionally follows PUMA’s previous Palermo campaign with British footballer Jack Grealish.
The PUMA Palermo is available in new colour-ways on PUMA.COM and in selected stores and retailers with much more to come in 2024.
Check it out below.
PHOTO CREDIT: © PUMA, Photography by Francesco Nazardo