Serge DeNimes Steps into the World of Gaming with Xbox Collaboration

By November 8, 2023Fashion News

Serge DeNimes Joined Party Chat.

As collaborations go, Serge DeNimes linking up with gaming giants, Xbox wasn’t at the top of our bingo card however, we are totally here for it. Paying homage to gaming’s impact on popular culture and the countless communities it has helped to create since its explosion, the genre-bending collab boasts 15 unique designs across necklace, ring, and bracelet styles. 

“Gaming has solidified itself as a cornerstone of culture, and for us to partner alongside Xbox to expand its reach into fashion through jewellery is a huge milestone for the brand and a statement to the community, we have built over the last 12 years” said Oliver Proudlock, Serge DeNimes Founder & Creative Director.

Centered around its hero Silver Xbox Controller Necklace – a remix of one of the jewellery label’s most sought-after pieces – the nostalgic-yet-contemporary collection sets out to redefine the boundaries between the two contrasting worlds through artistic expression.

The Serge DeNimes x Xbox capsule drops on November 8th via the Serge DeNimes website. 

Check it out below.


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