Lights, camera, action!
ASAP Rocky and BOTTEGA VENETA‘s relationship has had a significant impact on the fashion and cultural landscape in the several years both identities have worked with one another. By doing so, they have created a sense of unity and collaboration between high fashion and streetwear to create a seamless experience between the two worlds.
In Rocky’s Instagram post which unveiled the campaign, he stated: “This serves less as a campaign and more as a creative trifecta brought to you by BOTTEGA VENETA’S Matthieu Blazy, Myself A$AP Rocky and the talented tabloid style photographers involved”.
The rapper and fashion icon described a more historical significance behind the campaign, mentioning that they took inspiration from the funny relationship between photographers and celebrities. Taking his paparazzi pictures & turning them into a Pre-Spring 2024 campaign, check it out below.
PHOTO CREDIT: BOTTEGA VENETA | A$AP ROCKY