An undisputed take on the icon: 59FIFTY.
As a crucial part of hip-hop and fashion culture, the New Era 59FIFTY cap never goes out of style. In many cultures and underground scenes, its style and design have become symbols of identity and self-expression.
Exclusively designed by New Era and Amsterdam-based fashion and lifestyle brand Daily Paper, this collaboration celebrates the iconic style and a new generation of artists, creators, and innovators who are willing to put their mark on it. In a similar way to Daily Paper, New Era also encourages people to express themselves uniquely through their products – integrating both brand values and styles seamlessly.
Taking a closer look, the Daily Paper x New Era 59FIFTY comes in black with a greyan embroidered shield logo on the front, detailing on the back, a New Era flag on the left, and a gold visor sticker highlighting the intricate details. The flat brim of the iconic hat is a popular choice for many, but the brim can also be curved to create a custom fit.
The Daily Paper x New Era 59FIFTY Fitted Cap will be officially available globally online and in Daily Paper’s flagship stores in Amsterdam, London and Newon Friday, December 8 2023, at 12 PM CET. The collection will also be available at New Era’s online store at neweracap.eu (EMEA), and only at neweracap.com.
Check it out below.
PHOTO CREDIT: New Era x Daily Paper