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Introducing Swarovski’s Dazzling New Korea Flagship Store

By December 4, 2023Fashion News

A first look.

Located within the lush oasis of one of Seoul’s most popular destinations, Swarovski opens its doors to its first flagship store in Korea located in Dosan Park. A luxurious and immersive retail experience that takes customers on a journey of discovery into the sparkling world of one of Europe’s oldest luxury brands.

The Swarovski Dosan Park spans four floors and measures 488 square meters. Each floor is illuminated in Swarovski’s brand colors of blue, yellow, and pink, including a monumental swan logo on the façade.

With its luxury shopping experience, the Austrian heritage brand immerses customers in its creativity, know-how, and elegance. During the grand opening of the new flagship, the Galaxy Collection, a new collection of fine jewelry made with Swarovski Created Diamonds, will also be exhibited for the first time in Korea. Similarly to mined diamonds, laboratory-grown diamonds in the Galaxy Collection are rated and certified by IGI based on color, clarity, cut and carat weight. The collection is created with 100% renewable energy and recycled gold.

Swarovski celebrated the unveiling of Swarovski Dosan Park with a launch party on November 29, attended by celebrities, local notables, and media.

PHOTO CREDIT: Swarovski

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