PAUSE Highlights: How A$AP Rocky Ruled 2023

It's Rocky's World, We're Just Living in it.

It goes without saying that every year could be A$AP Rocky’s year, but 2023 saw a particular shift in his general street style, as well as a cementation of his highly-regarded position in the fashion industry. Being a multifaceted creative in the way that Rocky is, this year saw the New York-born star juggle between making a family, forming creative bridges, and managing his own businesses, all of which are acutely difficult to execute to the degree in which he has done. Making this task look effortless at times, Rocky’s fits spoke for themselves in 2023 as the Harlem hitmaker edged even closer towards full ‘Prep-core’, with various brand campaigns – most notably with Gucci and Bottega Veneta – underlining Rocky’s redefinition of his own swag.

Whilst many would assume that when a musician steps away from the scene for as long as A$AP Rocky has that their stock would inevitably plummet, the 35-year-old has defied all odds alongside his partner and fellow music star Rihanna as his persona and position in pop culture increased tenfold over this past year.

Despite rumours of his album being released earlier this year, new music was nowhere to be found, but activity in other creative fields made things abundantly clear to why that was. From starring alongside Elliot Page and Julia Garner for a Gucci Guilty campaign to teaming up with Formula 1 alongside PUMA for his first self-designed collection as the collaboration’s official creative director, Rocky has been working hard behind the scenes in order to elevate his professional fashion portfolio. Achieving this with flying colours, it gave Rocky only one thing left to do: dress.

PHOTO CREDIT: @__genya__ (via Instagram)

Redefining the streets of the last city he was in as his own personal runway, the imitable presence of A$AP Rocky in street fashion has once again been impossible to ignore, being perfectly summarised in his recent role in Bottega Veneta’s ‘READYMADE Pre-Spring 2024 campaign, which utilised the ‘Fashion Killa’s runway-ready Bottega Veneta looks snapped by the paparazzi.

Taking a chronological trip down memory lane, we’re going to take a look at some of A$AP Rocky’s most notable moments from 2023, covering everything from his appearances at The Met Gala and Gucci’s FW23′ Milan Fashion Week show to his brand campaigns, street style highlights, and all-round creative ventures. Buckle in.

A$AP Rocky attends Gucci’s Fall/Winter 2023/2024 Milan Fashion Week show

A solid start to the year from Rocky as the larger-than-life tastemaker gave us a glimpse of what was to come for his street style, opting for a truly ‘suited and booted’ look.

PHOTO CREDIT: Getty Images for Gucci

Gucci Guilty Campaign

Rocky’s joint effort with Gucci Guilty was a sign of things to come in terms of business, with the Harlem-born creative starting to spread his business man wings.


Met Gala 2023

Rocky x Rihanna have and will never miss. Stealing the limelight at The Met Gala 2023 ‘Karl Lagerfeld: A Line of Beauty’, Rocky paid tribute to the late designer with a Gucci-lead ensemble. Shining bright.

PHOTO CREDIT: Getty Images

Pharrell Williams’ debut Louis Vuitton runway show

Truly making a habit of stealing the show, Rocky and Rihanna made another show stopping appearance at Pharrell Williams’ debut Louis Vuitton Spring/Summer 2024 show in Paris.

PHOTO CREDIT: Getty Images

Virgil Abloh Award at the annual Fashion Show & Style Awards

A prestigious moment for Rocky as he received what is only the second ever Virgil Abloh Award at the annual Fashion Show & Style Awards. A moment.

PHOTO CREDIT: @yourlovediaryy (via Instagram)

Announced as PUMA x F1 Creative Director & Collection Reveal

The 35-year-old continued to pursue new creative business ventures, venturing into the world of sport here with PUMA. A new start for fashion and fast cars.


Bottega Veneta ‘READYMADE’ Pre-Spring 2024 Campaign

Keeping things high-fashion once more, Rocky and Bottega Veneta came together to pull the ultimate PR stunt: using paparazzi pictures for their own gain. Shot in an array of new Bottega styles, Rocky once again bridged the gap between high-fashion and street style effortlessly.

PHOTO CREDIT: Bottega Veneta

Street Style Highlights

It wouldn’t be a yearly A$AP Rocky round-up without a few street style highlights. Despite his expected position on the podium each and every year, the multi-faceted creative continues to evolve his style as the seasons roll on, and 2023 was no different.

PHOTO CREDIT: Getty Images / @asaprocky (via Instagram) / @__genya__ (via Instagram)

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