Burberry’s Lunar New Year 2024 Campaign & Collection is Ruled by Red

By January 5, 2024Fashion News

A Strong Start to 2024.

Luxury British fashion house Burberry have made their mark for 2024 already as they step forward with their striking Lunar New Year 2024 campaign and collection.

Expectedly themed around one of their signature house colours – red – Burberry’s newest ode to Lunar New Year sees a host of new campaign imagery and pieces come to the floor, with a unisex range of heritage pieces making this a strong starting point to Burberry’s year. Daniel Lee’s Burberry continue in the same way they left 2023, with strategically shot campaign imagery utilising a range of angles, flash photography, and natural outdoor settings. Shot by American photographer Ryan McGinley, these stills put a selection of standout garments on display, of which include a red and cream checkered trench coat, a similarly styled scarf, a Burberry branded blanket, as well as a warped checkered two-piece shirt and trouser co-ord.

Take a look at Burberry’s Lunar New Year 2024 campaign below and shop the collection now.

PHOTO CREDIT: Ryan McGinley/Burberry

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