C.P. Company & ASICS Underline Yellow as 2024’s Colour with New GEL-QUANTUM 360 VIII

By January 11, 2024Fashion News, Sneakers

Certified Hit.

Italian apparel outfit C.P. Company have tapped ASICS for a colourful iteration of the new GEL-QUANTUM 360 VIII silhouette, just in time for fashion month.

With yellow set to be the colour 0f 2024, or at least the first half of it, C.P. Company are making sure to utilise one of their house shades to their advantage as they follow in the footsteps of many other brands and tap ASICS for a new 2024 sneaker release. Keeping on trend, the signature ‘runner’ stylings of ASICS have been utilised once again here as the sporty GEL-QUANTUM 360 VIII silhouette receives a bright makeover, with a fun-loving yellow taking to the entirety of the upper alongside rubberised accents and ASICS midfoot branding. The ‘pièce de résistance’ from the pair is the frontal C.P. Company toe branding, providing an obvious flex to any fashion-forward individual whilst subtly embedding itself into the tonal colour scheme.

The C.P. Company x ASICS GEL-QUANTUM 360 VIII will debut at a pop-up store in Paris next week, located at Maison des Metallos. Additionally, a second unconfirmed colourway is also expected to arrive alongside the yellow iteration.


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