Gucci Step Forward Alongside Ni Ni & Chang Chen for New Valigeria Campaign

By January 4, 2024Fashion News


Brought to life by Creative Director Sabato De Sarno, Gucci’s latest Valigeria campaign places focus on the Italian fashion house’s Savoy travel collection, bringing in Global Brand Ambassador and actress Ni Ni and actor Chang Chen to set the scene. 

Championing a narrative that celebrates relationships, shared experiences, and meaningful connections, and in turn the spirit of Gucci’s community, the Valigeria campaign sees Ni Ni and Chang Chen’s friendship blossom on set and stand as a celebration of love and family, being captured in an airport. Being a place for arrivals and departures, the two friends cross paths in a moment of immediate emotion, underlining the unique familiar beauty that travel brings.

Providing a closer look at the Savoy collection, Sabato De Sarno’s imitable design touch arrives through new neon travel designs, including vibrant pink and blue efforts. With each piece being depicted as a companion for life’s journeys, symbolising the versatility of Gucci in adapting to diverse lifestyles, the luxury pieces look to effortlessly blend style and functionality, making themselves an essential part of the wearer’s daily narrative. From Gucci’s conic monogram patterning, brown colour schemes, and house colours to rich leathers, signature shapes, and soft and hard-sided materials, the range includes classic suitcases, trunks, duffle bags, bowling bags, bowling and box totes, garment bags, as well as watch and vanity cases, most of which arrive in a variety of sizes. 

Check out the Gucci Valigeria campaign below and shop the Savoy travel collection now via the Gucci website.

PHOTO CREDIT: Anthony Seklaoui/Gucci

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