It’s Official.
Kim Kardashian has finally put pen to paper, solidifying herself as Balenciaga’s newest brand ambassador. The long-time Balenciaga supporter is finally making her relationship with the brand official following years of support through Balenciaga’s best and worst moments.
Throughout the years, Kardashian has walked for the label’s 51st couture show, accompanied Demna to the 2021 Met Gala wearing full, custom Balenciaga, and attended a slew of runways shows along with starring in various campaigns. However, the duo’s relationship has been far from perfect.
Following the reaction to Balenciaga’s two controversial campaigns, including children with a BDSM Teddy Bear, Kardashian voiced her disdain to social media. As a mother, Kardashian re-evaluated her relationship with the brand, eventually falling back on the supportive side following a conversation with the label.
Despite their disconnect, Kardashian has supported the brand recently:
“For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna. For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador,” said Kardashian on her appointment.
Look forward to future campaigns featuring the Skims and reality TV star.
PHOTO CREDIT: Balenciaga
