Taking a rare foray into the public eye, Bottega Veneta and creative director Matthieu Blazy look to embrace physical and personal journeys in a new Summer 2024 campaign.
Shot across various playground locations by photographer Alec Soth, Bottega Veneta’s vibrant Summer 2024 campaign takes inspiration from just about everywhere, expanding the Italian outfit’s horizons. From knitted swimwear and everyday commuter tailoring to luxury leather, pom-pom dresses, and fringed coats, this newest selection of pieces indulges in the idea of dressing up and most importantly of being whoever you would like to be, wherever you may be in the world.
Summarising Bottega Veneta’s latest campaign, Matthieu Blazy stated the following:
“An Odyssey: a journey that is both free and hopeful. Playgrounds are spaces of freedom, joy, experimentation,and discovery. They’re places where you can invent your own adventures, take risks, experience yourself in different ways.”
Check out Bottega Veneta’s Summer 2024 campaign below.
PHOTO CREDIT: Alec Soth/Bottega Veneta