Available Soon.
Chicago’s own Joe Robinson – more colloquially known as Joe Freshgoods – has been one of the most impactful creatives in the sneaker world over this past decade, with this latest release alongside New Balance being one of his best ever designs.
Reintroducing the iconic New Balance 1000 silhouette, the sportswear giants are on a roll in 2024 as they continue their collaborative ventures alongside trusty collaborator, Joe Freshgoods. Putting forward their newest campaign, titled “When Things Were Pure”, Joe Freshgoods x New Balance seems to have climaxed to this very moment as two of their most striking designs are primed to hit the shelves in the coming weeks. Having previously provided some in-hand looks at the new pairs via social media, Joe Freshgoods yesterday unveiled some campaign imagery for the soon-to-release pairs, providing a HD look at both the “Pink Mink” and “Black Ice” colourways. The co-branded silhouettes boast a mixed mesh and shined TPU upper, with the latter “Black Ice” iteration utilising a stylish iridescent styling while the former “Pink Mink” opts for a fun-loving soft pink across the majority of the sneaker.
The Joe Freshgoods x New Balance 1000 capsule will be available at some time in April. Stay tuned to PAUSE for exact release information once it arrives.
