Driven by a mutual desire to respect the traditions of Ramadan.
MCM’s debut Ramadan capsule collection mixes tradition and modernity, for Mavericks who are celebrating around the world. Offering a thoughtful Ramadan offering and integrating MCM’s DNA, the collection represents a contemporary approach to modest dressing.
Featuring chic silhouettes, this Ramadan capsule collection experiments with cuts and styles that make a distinctive statement. Luxurious and comfortable, the lightweight fabrics ensure a graceful drape in every piece and can be styled with the Spring/Summer 2024 collection easily. The capsule collection is backed by a fresh, high-impact campaign featuring Leena Al Ghouti, a regional creative It Girl. Captured by photographer Francesco Scotti and Videographer Klaudia Adamski, Al Ghouti embodies the maverick spirit MCM is famous for. The campaign captures her unconventional spirit: conveying confidence, boldness, and individuality.
Check it out below.
PHOTO CREDIT: MCM
