Menu

SUICOKE Stay Grounded in New Spring/Summer 2024 Campaign

By March 7, 2024Fashion News

Pushing the Needle.

Japanese footwear outfit SUICOKE are staying firmly planted on the ground for Spring/Summer 2024 as thy unveil their newest selection of designs and silhouettes.

Continuing to champion and explore the fundamentals and functionalities of modern footwear, Tokyo-founded outfit SUICOKE are back for more with this tasteful seasonal effort. Keeping their eyes firmly fixed on their unshakeable brand identity, nature and the elements shine on through this SS24′ as a focus on textural, material and composite experimentation keep this selection on task. Keeping Japanese landscapes at the forefront, this collection is directly inspired by the sprawling beauty of the Asian gem and its surrounding islands, with pairs utilising on-the-nose colourways inspired by Red Clay, Pink Granite, Seafoamand Scuba Blue, among others.

As seen in campaign imagery shot by Tokyo-based photographer Will Goodan, the functional range of footwear bridges the gap between nature and the everyday commute as their decade-long partnership with Italian footwear innovators Vibram continues, with the latter’s affection for comfort-centric soles being inserted into a growing range of styles, which range from boots and sandals to to mules and fabric slip-ons. Focusing on all-year wearability, this collection merges Japanese design elements with a futuristic approach, with some standouts from the soon-to-release range including the all-new BOMA mule in an earthy ‘Brown/Green’ colourway, the split-toe Vibram x SUICOKE FiveFinger slip-on boasting an on-trend light green colourway, as well as the multi-textured ZAVO-SHELL mule.

SUICOKE’s Spring/Summer 2024 collection will launch tomorrow, March 8th, via the brand’s website.

Check out campaign imagery below.

PHOTO CREDIT: Will Goodan/SUICOKE

Leave a Reply

3 × 1 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.