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Umbro Kicks Off Resurgence With Palace Collaboration

Just In Time.

Ahead of the Spring season and inevitable football fanhood traveling to Europe for the Olympics and European Championships, Umbro has collaborated with Palace on a capsule collection deeply rooted in football culture.

While Palace have remained in the limelight for the past few years, Umbro has seen a brand revival as they move towards more streetwear-oriented garments. Their collaboration with Slam Jam propelled them to social media virality just a month ago, particularly for their hooded and masked hoodies with all-over graphic branding. This collection works to change customers’ perceptions of Umbro as they move away from performance goods, offering vintage takes on staple footballing iconography. The capsule includes a worn-in navy jumper, a matching warm-up style track jacket, and an influx of kits. The latter are two-designed on two ends of the spectrum, with one coming in a classic white home style variant while the others take a streetwear approach in bright colourways, featuring a female face graphic.

Umbro and Palace’s collection has a to-be-determined release date, so be sure to check up on PAUSE for the latest scoop. In the meantime, continue below to check out some official campaign imagery.

PHOTO CREDIT: Umbro

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