An intersection of culture and sensory experience.
A. A. Spectrum’s Spring/Summer 2024 collection explores the intertwining themes of ‘Synaesth-theasia’ and kite symbolism. As the shoot takes us on a multi-sensory journey to Africa, it captures the spirit of freedom and joy in kite-flying, as well as the rhythmic beat of local artistry.
The campaign was shot in Accra’s Jamestown against the vibrant backdrop of ‘Synaesth-theasia’, where every garment tells a story of intertwined senses. It celebrates cross-sensory experiences such as tasting colour or feeling sound. At the heart of the campaign lies a collaboration with JEAH, which creates intricately crafted Egungun masks bearing a contemporary twist on the local cultural identity.Masks like these represent the intersection of cultural identity and contemporary style.
Are you ready to embark on such journey? Check out the collection in full below.
PHOTO CREDIT: A. A. Spectrum
