"MADE OF HEROES, WORN BY ICONS".
With its newest campaign, “Made For Heroes, Worn By Icons,” Alpha Industries pays homage to its military origins while celebrating its enduring influence across diverse subcultures.Known for its iconic MA-1 bomber jacket, Alpha has provided heroes of the skies with durable, functional clothing since its inception.Throughout the decades, this garment has evolved from its military roots to become a symbol of style and resistance for a range of groups, such as punk rockers, football hooligans, activists, and raver communities.
The campaign takes this concept further. With their enduring commitment to quality and style, Alpha Industries invites everyone to claim a piece of their transformative fashion narrative. All is welcome.
