JJJJound Stick to their Guns with New A.P.C. Capsule

Clean.

JJJJound continue to quietly go about their business in 2024 as the Montreal-based outfit debut a new joint effort alongside A.P.C.

Despite the duo having previous, JJJJound x A.P.C. is as exciting as it’s ever been, with this latest dose of goodness following up on their ready-to-wear pieces released way back in 2019. Having teased the new effort over social media these past few weeks, some new beach-side campaign imagery outlays what we can expect from this collection, with a laidback tone leaning on classic summer stylings. For instance, the soon-to-release range includes a trimmed-down selection of essential everyday wear, with the line-up seeing a Weekend Shirt and Short, Knit Sweater, Swim Trunks and Handkerchief arrive with various doses of subtle branding whilst boasting simplified colour schemes. Pushing the metaphorical boat out some what, the rest of the range is filled out with five pieces of hotel merchandise, which utilise black and white base tones as well as a green hotel souvenir graphic chest design and matching arm lettering.

The JJJJound x A.P.C. SS24′ capsule will release on May 14th via the JJJJound website.

Check out campaign imagery below.