LOEWE & On’s Next Collaboration Expands into Ready-To-Wear

By May 17, 2024Fashion News

A seamless blend of simplicity and optimisation.

For men and women, LOEWE’s and On’s expand into ready-to-wear with technical activewear, statement outerwear, and cushioned footwear.

A top-to-toe wardrobe designed for exploring wild landscapes and city streets, the collection combines Spanish luxury design with Swiss engineering, LOEWE’s idiosyncratic aesthetics with On’s technical innovations. With the new LOEWE x ON logo, two ‘L’s from the former’s Anagram sit within the latter’s distinctive lettering. Throughout the collection, simplicity and optimisation are emphasized: flowing colour-blocked performance fabrics engineered in natural tones as well as statement outerwear. The collection includes insulated parkas, puffers and vests finished with a subtly tie-dyed ‘Storm’ pattern.

The range also includes ultra-light jackets and parkas made of ripstop fabric, and triple-layered waterproof capes adorned with reflective foil shells and zip pullers.

Check it out below. Be sure to get exclusive access to the new LOEWE x On collection at 8:00am CET on May 21, two days ahead of the global launch by clicking here.


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