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Retail Pioneer Luke Fracher is Making Vintage Cool Again

Revolutionising the retail industry.

A renowned figure in the fashion industry and co-founder of Round Two, Luke Fracher is a living legend and an innovation powerhouse. his groundbreaking work in men’s clothing, both modern and classic, has had a lasting impact on retail throughout the past two decades. Fracher is no stranger to the world of resale, he’s been a key player in making vintage cool again over the years. But with Luke’s NYC, he takes the reins and crafts a space that reflects his own unique style.

His forward-thinking ideas about retail transformed the industry, whilst making it easier for people to start their own businesses. From giving life to the Round Two store and now Luke’s NYC, Fracher has made it possible for ambitious entrepreneurs to succeed in the cutthroat world of fashion retail, even with limited resources. “With Luke’s, I looked at every single thing we did at R2 and flipped it on its head,” Fracher explains. “I have once again completely revolutionized my entire industry, how social media marketing is done, and how to use longer short-form video content to drive traffic in-store and online.”

Located at 261 Broome Street, what truly sets Luke’s NYC apart is its focus on personal style. Their knowledgeable staff aren’t there just to sell; they’re there to guide you on your retail journey, providing a welcoming environment where customers can experiment and discover both new and established brands.

As the NYC store continues to grow, Fracher sets his sights on the sunny shores of Los Angeles for his next venture. “It will allow us to scale our e-commerce and give our customers an even better selection of products,” Fracher reveals. As he plans to expand westward, Luke’s LA will no doubt offer Angelinos a taste of the East Coast’s finest threads and much more.

luke fracher

PHOTO CREDIT: LUKE FRACHER

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