Father's day special.
Rapper and fashion icon A$AP Rocky is trading in the microphone for some serious playtime in Bottega Veneta’s latest campaign, “Portraits of Fatherhood.” Shot by the renowned photographer Carrie Mae Weems, the series celebrates fatherhood in a fresh and heartwarming way.
Rocky, a brand enthusiast for the Italian fashion house, is captured in all his dad glory, rocking Matthieu Blazy’s newest collection while playing with his and Rihanna’s children, RZA and Riot Rose. The campaign draws inspiration from the iconic 90s Athena posters, but with a heartwarming twist – this time, it’s all about the joys and messiness of fatherhood.
The campaign tagline, “To all the fathers who dare to dream, to all the fathers who dare to love,” by Carrie Mae Weems, perfectly encapsulates the spirit of the series.
Take a look into the campaign.
PHOTO CREDIT: Carrie Mae Weems | Bottega Veneta
