Titled: ‘The Predicament’.
Beats by Dr. Dre (Beats) has announced the return of its iconic Beats Pill speaker, now available for order on apple.com. To celebrate the eagerly awaited relaunch, Beats enlisted global icon LeBron James and Grammy-winning artist Lil Wayne to feature in its new campaign, “The Predicament.”
In the ad, LeBron hosts a lively hotel party while Lil Wayne’s classic hit “A Milli” blares in the background. The music disrupts Lil Wayne’s sleep in a nearby room, prompting him to confront the noise. Upon discovering the source of the commotion, he swaps his irritation for acceptance and joins the party, encouraging the music to be turned up even louder.
“The Beats Pill has been a staple in the James household from day one,” said LeBron James. “It’s an iconic product, so it’s exciting to be part of its relaunch for a new generation.”
Whose ready for the new generation? Check it out below.
PHOTO CREDIT: Beats
