Shot by David Sims.
Luxury Italian powerhouses Gucci have remerged ahead of their upcoming Milan Fashion Week show to put forward an all-new Fall/Winter 2024 Menswear collection.
Lead by creative director Sabato De Sarno and shot by the imitable David Sims, Gucci’s new Fall/Winter 2024 Menswear campaign looks to embody De Sarno’s debut effort for the house, portraying a distinct and bold personality. Placed at the very heart of the campaign is an eclectic cast of models who coexist in “fashion’s ever-dynamic tenses of past, present, and future,” with the clothing allowing each individual model to tell a one-of-one story, and yet each of them is bound and united by common threads of passion, friendship, fears, dreams, and memories. Casting it back, brand favourites like Clément Chabernaud and George Barnett – who famously walked the runways of the most important fashion houses in the early 2000s – make an appearance alongside newer faces, with the campaign acting as a real life narration.
The pieces themselves spell out De Sarno’s ever-contemporary creative vision of what wardrobe staples should be, with each model personifying the looks and embedding them into their everyday lifestyles, painting a picture of self-reflection and celebrating beauty in individuality.
Gucci’s Fall/Winter 2024 collection will be available to shop in July via the Gucci website and in-store.
Check out imagery below.
PHOTO CREDIT: David Sims
