Jude Bellingham is the New Face of SKIMS Mens

By June 11, 2024Fashion News

The football icon joins forces with SKIMS to debut new mens underwear campaign.

SKIMS proudly introduces its latest underwear campaign featuring English football sensation Jude Bellingham for SKIMS Mens.

Captured by renowned fashion photographer Katja Rahlwes, the campaign showcases Bellingham in the SKIMS Mens Cotton and Stretch collections. Timed with Bellingham’s recent victory in the UEFA Champions League Final and his selection for the upcoming UEFA Euro 2024 championships, this exciting menswear campaign highlights SKIMS’ commitment to showcasing diverse sporting talents.

Bellingham, named UEFA Champions League Young Player of the Season, epitomizes SKIMS’ dedication to inclusivity and cultural resonance. With the SKIMS Mens collection available now on, check out the campaign imagery below.


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