JW Anderson Launches Pride Capsule featuring the Iconic JWA Pigeon

By June 25, 2024Fashion News

"Won't you be my pigeon?".

For Pride Month, JW Anderson has launched a collection featuring graphics of the iconic JWA Pigeon Clutch bag, reimagined by the brand’s long-time collaborator, artist Pol Anglada. The collection includes ready-to-wear items such as T-shirts, vests, polos, hoodies, underpinnings, and shorts.

The Pigeon is depicted in harnesses with rainbow plumage and surrounded by confetti. An illustration of a couple embracing in front of the JW Anderson Soho Flagship Store is rendered in vibrant colors. The JW Anderson logo is repeated and enlarged across various items in the rainbow colors of the Pride flag.

The capsule, which celebrates Pride Month, features the slogan “Won’t you be my pigeon? Chirp loud. Live Proud,” a tribute to living authentically and unapologetically, boldly emblazoned in capital letters.

The collection is now available for purchase at JW Anderson Soho in London, JW Anderson in Milan, and online.


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