LOEWE Present Exclusive ‘Drink Your Milk’ Collection

LOEWE has collaborated with actor and Bridgerton Viscount Jonathan Bailey to release a special edition ‘Drink Your Milk’ T-shirt in celebration of his new foundation, The Shameless Fund.

For each T-shirt sold, LOEWE will donate to the foundation, which aims to create a world where every LGBTQ+ individual can live authentically, love freely, and thrive without facing discrimination, oppression, or shame. The T-shirt’s playful slogan is inspired by scenes from Bailey’s recent US historical drama series Fellow Travelers, based on the 2007 novel by Thomas Mallon, which explores a decades-long romance between two men starting during the McCarthy era of the 1950s.

The T-shirt will be available online and in selected stores starting June 27, 2024.

PHOTO CREDIT: LOEWE