Arriving Just in Time.
Louis Vuitton has unveiled its newest House Ambassador – the enigmatic and ever-stylish Gong Yoo! The South Korean acting powerhouse, known for his captivating roles in global hits like “Goblin” and “Squid Game,” officially joins the Louis Vuitton family, solidifying a partnership that has been brewing for years.
This exciting collaboration isn’t entirely unexpected. Gong Yoo’s connection with the luxury brand goes back, with a prior collaboration on the LV Tambour Horizon watch campaign and a notable appearance at the 2019 opening of the Louis Vuitton Maison Seoul boutique.
To mark this momentous occasion, Louis Vuitton released a special video featuring the 44-year-old style icon himself. Filmed during his Parisian visit for the Men’s Spring/Summer 2025 show, the video offers a unique glimpse into Gong Yoo’s reflections on his acting journey, his personal connection to Louis Vuitton, and his thoughts on Pharrell’s creative direction for the brand.
